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- New
- Outlet
The inspiration session was the deciding factor right away!
When Jurgen Honing of Verbunt Verlinden wanted to develop a new range of packaging, a collaboration with Paardekooper was a logical step. Jurgen explains:
“Having worked successfully with Yuri at one of my previous employers, this was for obvious to me. The highly creative presentation during our renewed acquaintance confirmed this."
The retail concept Wijnkring consists of independent liquor and wine merchants who distinguish themselves with a high-quality and wide range of wines. Appropriate with this image, Paardekooper designed a complete line of new gift packaging.
The approach
After initial contact with Yuri Huisman, a creative presentation soon followed. In it Paardekooper showed the many possibilities that fit in with Wijnkring's high quality. After in-depth discussions, a beautiful collection of packaging was designed. In addition to tube boxes and gift bags, also labels, gift paper, wrapping paper, foil, and helping hands. Naturally, all paper and cardboard packaging is made of FSC material with a recycled content.
Initial contact with Yuri Huisman was soon followed by a presentation by the Paardekooper Creative team. A presentation full of trends, inspiration and possibilities that matched the quality and appearance of Wijnkring. After follow-up discussions about the requirements and wishes of Wijnkring, a suitable collection of packaging could be designed.
Beautiful 3D visuals were created that Wijnkring used to enthuse their members. And they were certainly enthusiastic! All the proposed designs have now been realised: tube boxes, a gift bag, labels, gift paper, wrapping paper, foil, ribbon and a helping hand.
Joint introduction
All member Wijnkring entrepreneurs can use the beautiful packaging, the paper and foil. As an introduction, Verbunt Verlinden is "sponsoring" an introduction package for all members, our joint enthusiasm, the presentation at the DrankenbeurZ (19 and 20 September) should start stimulating use. Ordering the new packaging is possible via a closed section in the Paardekooper web shop. Jurgen Honing and Yuri Huisman are looking forward to a successful collaboration.
Jurgen Honing
Do you have a packaging challenge?
Please feel free to contact Yuri Huisman at yurihuisman@paardekooper.com or +316 54 78 72 83. We are happy to think along with you. We would also like to find the right solution for you!
Are you curious about more Paardekooper collaborations? Then read our other customer stories!