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Paardekooper makes reusable shipping box for Omoda
Paardekooper makes reusable shipping box for Omoda
Greener online shipping
The number of online orders in the Netherlands and abroad is growing rapidly. How can we reduce empty air in packages? What alternative shipping options are available due to the scarcity of cardboard? How can we reduce the environmental impact of shipping solutions? These are important questions for e-commerce players.
Thinking differently about packaging leads to new solutions. Together with our customer Omoda we have developed a more sustainable shipping option, the Omoda Ecobox. This reusable and collapsible plastic shipping box can be reused more than 50 times, significantly reducing the packaging impact of shoes or accessories ordered online.
How does the Ecobox work?
The customer can indicate at the time of ordering that he wants to use the Ecobox. In exchange for a deposit of EUR 4.95, the shoes ordered are sent to the customer in the Ecobox. Depending on whether the customer wants to keep the order, he will send the box back filled or empty. The Ecobox box is foldable and can be returned through any mailbox in the Netherlands free of charge. This makes returns super easy and accessible. The deposit is refunded to the customer as soon as the Ecobox is returned and the Ecobox can be used again for the next order. And that more than fifty times! Consumer experiences are positive. Environmental considerations are the most important reason for the customer to choose the Ecobox. Other reasons are: curiosity about the solution or because the customer gets excited by the idea of less cardboard in the bin.
Future-proof Packaging
The reusable shipping box that was developed had to be strong enough to withstand the normal shipping process; easy and small to fold up, so that the box can easily be returned empty through the letterbox; and look smart, so that unpacking your order remains a joy. Lyanne Paardekooper, CMO of Paardekooper, explains: "These are challenging times for the packaging industry. As a packaging producer you have to be able to combine sustainability, efficiency and an optimal experience for the user. In order to be able to make packaging solutions that excel in all three of those areas, we at Paardekooper combine more than a hundred years of knowledge with the latest technology - which we call Packnowledgy. This was also the case with the Ecobox, a challenge that we took up with great pleasure. And with success, because the Ecobox is reusable, easy to return by post and looks good too. A good example of future-proof packaging.
Demonstrably more sustainable
A shipping box that you can use more than fifty times instead of just once, that has to be better for the environment, right? This has been investigated thoroughly by means of a Life Cycle Assessment (link to The LCA Centre page), or LCA. The environmental impact of the entire 'life' of a product is examined. From the extraction of raw materials, transport, the actual production, but also the sending back and forth between Omoda and the customer and how it can be recycled. Quite a calculation! And what does it show? After four reuses, an ecobox is already better than a cardboard box in terms of water consumption, after 10 times in terms of energy consumption and after 26 times in terms of CO2 emissions.
Do you have a packaging challenge
Do you have questions about the aesthetic and more sustainable packaging solution we found for Omoda? Or do you have another tough packaging challenge? Then feel free to contact Roy van der Hoeven, viaroyvanderhoeven@paardekooper.com or +316 53 54 19 99. We will be happy to think along with you. We would also like to find the right solution for you!
Are you curious about more Paardekooper collaborations? Then read our other customer stories!