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A special collaboration: Paardekooper and De Bijenkorf develop reusable premium shopper.
The special collaboration between Paardekooper and De Bijenkorf goes back many years and accounts for a large number of special packages. Our latest pride is a reusable shopper. Made of recycled plastic, but with the look and feel of a luxury fabric. The stylish shopper proves that premium and sustainable go very well together. And that is exactly what De Bijenkorf stands for.
"This reusable shopper is proof that premium and sustainable go very well together."
A special collaboration: Paardekooper and De Bijenkorf develop reusable premium shopper.
The special collaboration between Paardekooper and De Bijenkorf goes back many years and accounts for a large number of special packages. Our latest pride is a reusable shopper. Made of recycled plastic, but with the look and feel of a luxury fabric. The stylish shopper proves that premium and sustainable go very well together. And that is exactly what De Bijenkorf stands for.
"This reusable shopper is proof that premium and sustainable go very well together."
Demonstrably sustainable
The reusable shopper developed by De Bijenkorf in collaboration with Paardekooper is made of recycled plastic. Less water and energy are required for its development and production, than for the large paper shopper. "This was researched using a life cycle analysis. We work together with The LCA Centre for this," says Yuri Huisman, key account manager at Paardekooper.
"In this independent research centre, we measure the environmental impact of packaging from the moment of raw material extraction and use to waste disposal. With this information, we help clients to demonstrably make their packaging assortment more sustainable.
For Bijenkorf, we examined different materials, naturally also taking into account processability and practical requirements the packaging has to meet. In this case, the bag is specifically intended for large and heavy items, such as winter coats and kitchen appliances. This means the bag needs to be extra large and sturdy. The research shows that a reusable shopper made of recycled plastic is the most sustainable choice for this application."
Reusable shopper
And then it really begins, according to Yuri: "Once the choice of material has been made, we start development. In this case, De Bijenkorf itself is responsible for the design, and we take care of the practical implementation together with our purchasing department and partners. It was a nice challenge to apply the premium look of De Bijenkorf to recycled plastic."
And according to Tanja Witteveen, De Bijenkorf's Store Operations Support Manager, this worked out very well: "The shopper looks stylish and really feels like fabric, even the handles are made of recycled material. Admittedly, internally we initially had our doubts about the look of recycled plastic, but the examples Yuri showed during an inspiration session were very surprising. Paardekooper has a lot of knowledge of materials and in terms of ideas it perfectly matched our wishes when it comes to sustainability and appearance."
More sustainable choice
"The shopper turned out fantastically beautiful and, not unimportant, does what it is supposed to do," said Merel de Korte, Sustainability Project Coordinator at De Bijenkorf. "As De Bijenkorf, we want to inspire customers to make sustainable choices. Less water is needed to produce the shopper, and after only 3 reuses, the CO2 emissions are also lower than the large paper shopper.
So the more often the shopper is used, the further the savings increase. To make customers aware of this, there is a QR code on the bag. A customer who scans the code gets more information about the sustainability aspect of the bag via our website. We value transparent information. Thanks to Paardekooper, we have an honest and clear story. We naturally hope that clients will take the bag with them during a day of shopping or use it for other purposes. After all, thanks to its generous size and large carrying capacity, the shopper is also suitable as a moving bag, beach bag, swimming bag or nappy bag."
Special cooperation
"De Bijenkorf's mission is that everyone can feel special with us," Tanja continues. "This is reflected in everything we do, including the cooperation with our suppliers. The collaboration with Paardekooper can genuinely be called special." This is also the experience of Barry Leich, Marketing Traffic Manager at De Bijenkorf: "The cooperation with Paardekooper goes like clockwork. The text slightly smaller, the handle slightly wider.
We point it out and it is taken care of, but we are also told honestly if something cannot be done (better). Together, we achieve the best result. The reusable shopper is just one example of this. In the past, we have adjusted the composition of our paper carrier bags so that less material is needed, without compromising on quality. In addition, the majority of all our carrier bags, some 95%, now come from Europe." "Increasing sustainability is an ongoing process," Yuri states.
"Step by step, we are working together to make the packaging range more sustainable. It feels special that I get to contribute to this on behalf of Paardekooper for De Bijenkorf.”
Do you have a packaging challenge?
Do you have questions about the reusable shopper from de Bijenkorf? Or do you have another packaging challenge? Please contact Yuri Huisman. We are happy to think along with you. We would also like to find the right solution for you!
Heb jij een uitdaging op het gebied van verpakken?
Heb je vragen over de herbruikbare shopper van Bijenkorf? Of heb jij een andere uitdaging op het gebied van verpakkingen? Neem dan contact op met Yuri Huisman via yurihuisman@paardekooper.com of bel naar 0654787283 . Graag vinden we ook de juiste oplossing voor jou!
Do you want to know which packaging solutions we make for Non Food Retail? Check out our markets page.
Are you curious about more Paardekooper collaborations? Then read our other customer stories!