• Geplaatst op 28-10-2019
  • Algemeen

From 1 January 2020 Depa Disposables will be known as Paardekooper. The name ‘Depa’ will remain the brand name for a range of products. The name change is a component of the transition to a new Paardekooper Group organisation structure

Currently the Paardekooper Group comprises the independent companies Paardekooper, Depa Disposables, Van der Windt Verpakking, PACOMBI HORTI, Broekhof Verpakkingen and The LCA Centre. In the future all the companies, with the exception of The LCA Centre, will operate under the name Paardekooper. The aim is more synergy resulting in even more vigour and decisiveness at both the process / product level and the expertise level This will enable us to offer our clients an even better service in the future.

Proud to be(come) Paardekooper

The integration will be phased and implemented one company at a time under the campaign name ‘Proud to become Paardekooper.’ And we certainly are proud, because the Paardekooper family business has a rich history (in 2019 the company is 100 years old) and is one of the largest players in the packaging market. The new business structure and strategy will enable us to respond more flexibly to the packaging world’s constant and rapid changes. The demand for sustainable packaging solutions is increasing and branded packaging is becoming more and more important. Clustering our knowledge and expertise will mean we have the right answer to every packaging question. Our product portfolio will also become even broader so we can provide an even better and more complete service.

The same trusted service

To enable us to guarantee the continuity and quality of our service the integration at the operational level will be phased. Our clients will hardly notice any change: they will continue to talk to the same trusty contact person and all their basic contractual agreements with us will remain unchanged, as will our quality, expertise and service. All our clients and suppliers have been notified of the changes in advance by letter and/or e-mail.

Repositioning of the Depa brand

The name ‘Depa’ will be retained as a product brand name. At the moment we are working on a new positioning, which will be introduced during the 2020 Horecava. Key starting points will be sustainability (including SUP-proof), convenience and surprise as components of an attractive and complete food experience. Should you have any questions about the name change please contact your trusted contact person at Depa Disposables or call +31 (0)24 649 32 11.